CHANDIGARH, June 2 — Punjab Governor and UT Administrator Gulab Chand Kataria on Sunday unveiled the official logo of the ‘Mothers Against Drugs’ campaign at a ceremony held at the Punjab Raj Bhawan, signalling a new civil society-led push in the battle against substance abuse.
The campaign is led by the Punjab Lit Foundation and aims to mobilise mothers as the first line of defence through awareness, behavioural guidance and community involvement. Campaign founder and author Khushwant Singh and strategic lead Sanna Kaushal, who co-convenes grassroots outreach, were present at the event.
Kataria praised the initiative, calling it a much-needed intervention by civil society to complement ongoing governmental efforts. “The war against drugs cannot be fought by the government alone,” he said. “Civil society has to take ownership, and this campaign is a timely and powerful example. I also plan to visit some of the border districts in the coming months to directly engage on this issue.”
The idea behind the campaign stems from Singh’s 170-km grassroots walk across Punjab in 2023–24, during which he said the potential of mothers as anti-drug influencers became clear.
“Our earlier initiative, ‘People’s Walk Against Drugs,’ saw a large turnout of women,” Singh said. “That’s when we realised that mothers, if encouraged and equipped, could form the first real force against drug use in homes and communities.”
Strategic co-convenor Sanna Kaushal described the new logo as more than a symbol. “It’s a call to action,” she said. “Punjab’s mothers are distressed but resolute. If given the tools and awareness, they can become the firewall between children and drugs. Each mother sensitised is a child saved.”
The campaign is expected to scale up in the coming months with focused outreach in schools, villages and border districts most impacted by drug trafficking.
