New Delhi, 29 December 2024 – The race among quick-commerce giants like Swiggy, Zomato, and Zepto to deliver meals within 10 minutes is under fire, with critics raising alarms about the nutritional downsides of such services. While these companies advertise speed and convenience, concerns over the health impact of ultra-processed foods are intensifying.
Dr. Manan Vora, orthopedic surgeon and co-founder of NutriByte Wellness, publicly criticized the trend in a LinkedIn post, warning about the risks of quick-cooking practices. “To deliver food in 10 minutes, it must be cooked in three minutes or less,” he stated. “This is only possible with ultra-processed, ready-to-eat meals that are pre-cooked, frozen, microwaved, and then delivered.”
He backed his argument with research, noting that ultra-processed foods are linked to a 12% higher risk of cancer, a 10% increase in cardiovascular diseases, and significant contributions to obesity, diabetes, and heart disease. India, he added, already faces alarming statistics, with 27.8% of adults classified as obese.
Dr. Vora urged consumers to choose health over haste. “Ordering food when you can’t cook at home is fine, but wait a little longer for fresh, nutritious options. Your health is worth more than speed,” he advised.
Addressing the industry directly, he left little room for ambiguity: “Dear Zomato, Swiggy, and Zepto: Stop delivering ultra-processed garbage in 10 minutes!”
As the popularity of ultra-fast meal deliveries grows, so do calls for accountability from health experts who warn against prioritizing instant convenience at the expense of public well-being.
