Chandigarh, Nov 13: Consumers across Punjab, adjoining areas, and Delhi-NCR will see revised retail rates for Verka pouch milk starting the morning of November 13, following an announcement by the Punjab State Cooperative Milk Producers’ Federation Limited (Milkfed). This marks the second price revision by the cooperative within a year, coming months after a Rs 2 per litre hike implemented in May.
The development follows recent price revisions by Amul and Mother Dairy, which raised rates across multiple milk variants by Rs 2 to Rs 4 per litre starting Thursday.
“The updated rates are applicable across all pouch milk sales in the designated regions following a review meeting by the federation,” a Milkfed representative affirmed.
Under the new rate card, a one-litre pouch of full cream milk has been priced at Rs 76 instead of Rs 72, and standard milk has increased from Rs 65 to Rs 69. One-litre packs of toned and double toned milk will cost Rs 61 and Rs 55, reflecting a Rs 2 rise each. In the 500-ml segment, full cream, standard, and cow milk have each increased by Rs 2 to Rs 38, Rs 35, and Rs 33, respectively, while toned, double toned, and skimmed milk variants have seen a Re 1 increase to Rs 31, Rs 28, and Rs 25.
For larger quantities, 1.5-litre packs of full cream, standard, and cow milk have been revised upward by Rs 6 to Rs 112, Rs 102, and Rs 96, while two-litre packs of full cream and standard milk will now sell for Rs 150 and Rs 136. While the price of 180/200-ml double toned milk stays the same, the federation has adjusted the pack sizes of 350-ml toned milk to 320 ml and 450-ml standard milk to 430 ml without altering their retail prices, keeping the latter at Rs 30.
